Why Attention Whores Make Great Facebook Ads
Facebook is known to grab people’s attention. For a business owner, this means being an attention whore can actually be a great thing! Facebook ads have been evolving over the years and now provide you with the essential tools to create a successful ad for your brand.
Being an attention whore on Facebook can be very benefiting! Ad images have to be visually enticing to be noticed! Hence, using your attention whoring skills to achieve this goal. If not, your chances of getting clicks and conversions on Facebook become slim to none.
In order to surpass other business ads, you need to create outstanding media to share.
“High-quality visual content can have a major impact on your conversion funnel,” says Nate Birt, a content marketer at visually.
So what makes an engaging image for a Facebook ad? How can your ad standout on your prospects Facebook feed? We’ll share a few tips on how to perfect your Facebook attention grabbing skills here:
Post consistently! You need facebook users to know who you are and what your product/service is, right? Your value should always be transparent. Don’t be afraid to interact and communicate with your audience frequently. Clients/customers prefer to engage with REAL people behind the page. By posting often you are building presence & trust for your business. Centering the attention on you will drive more traffic to your ad. After all, you do want the most clicks; so you’ll have to do the most. More than your competitors, that is.
Add a CALL TO ACTION: Building an ad can take some work! Your attention seeking skills can be on point, but your ad should always include a CTA as well. Not only should you visually entice your audience, give them something to engage in. You want to establish a connection too!
Include humans, preferably happy humans in your images. We don’t want to portray boring ol office ads. Post uplifting images of people smiling, laughing, doing something they enjoy!
Keep it simple, yet bold: You don’t want to overwhelm your audience either, but you DO want to make a statement. The purpose for the ad is to gain exposure and lure in potential clients. Remain authentic, express your message, and being a little extra never hurt anyone! ;)