Behind The Leaf helps minority women see small business ownership as a viable opportunity for economic advancement by offering educational products, workshops, and networking events so that they can access resources and connect with mentors who understand & empower.
There are times we don’t see the substantial amount of growth as we’d like with our craft or our business. However, every accomplishment and victory we have is worth celebrating. Baby steps that aid to your long-term vision are usually the most vital ones to take. We must remain focused and trust the process. Discouragement can easily creep up on us if we’re not constantly checking in with ourselves and the progress we’re actually making, even if it’s slow #flourishtribe.
If you want to stand out in today's saturated economy, it's best to rely on your core values and stick to them. I'm not saying that every statement a brand makes is the correct one or even the best one but I am saying it's time to branch out.
Have you ever seen a makeup tutorial and legit felt stunned when the artist created a jaw dropping eyeliner look in one full swoop? You keep rewinding the video back to see how precise they were able to get the liner done and maybe even used one hand to create the look. Well my friends just as Rome wasn’t built in a day, these makeup artists had to practice to make their liner poppin.
Dear Small Business,
If you don’t know what a contact management system is, allow us to introduce you to your new best friend.
Sincerely,
Flourish Media
Vanilla Ice was up to something when he wrote ‘Ice-Ice Baby’. In this classic song from the 90’s he spits out “All right, stop, collaborate and listen”. So simple, yet so many people fail to understand this concept. In today’s digital age brand awareness is everything. If you’re a brand with 5,000 followers on Instagram and collaborate with an influencer who has 50,000 followers, your brand is now reaching 55,000 followers. You now have unlocked access to a whole new audience set that you wouldn’t have before.
Last year, Amazon purchased Whole Foods for $13.7 billion. One of the perks of this new relationship is fresh food. “Through Whole Foods stores, Amazon has renewed efforts to deliver fresh food — a service that has been a struggle for it in the past. Unlike shampoo or paper towels, fresh food can spoil quickly. It is costly and complicated to deliver. It is expensive to store. Those challenges plagued its efforts with prior delivery service, Amazon Fresh. Whole Foods' stores provide a more cost-effective way to take care of fresh food, while also providing a launching pad to transport those groceries.” --CNBC Markets.
Have you ever experienced an epic fail and thought you couldn’t redeem yourself from it? You feel like the word FAILURE in BIG BOLD letters is written across your forehead and you can’t do anything to wipe it away. Epic fails happen on a daily basis but at least our epic fails aren’t broadcasted live for the world to see like celebrities. One of my favorite celebrity epic fails to date and this one is a major #tbt, happens to be Jessica Simpson and Chicken of the Sea. If you don’t know what I’m talking about here’s some background information.
synonyms:
Refusal, declining, turning down, dismissal, spurning
Do you remember asking your parents to stay at a party past curfew? Or asking a sibling to help you sneak back into the house? Do you remember how you felt after they both flat out told you NO? That pit in your stomach, that notion your world has ended...that is the feeling of rejection.
Adding a marketing lense, this video perfectly highlights the importance of connections and networks. Swedish twin beauties, Elizabeth and Victoria Lejonhjärta, were relatively unknown until they got the call to be in Drake’s album art visuals for Views. Due to their popularity on Social Media, the twins went from Sweden to Canada and have managed to continue to be muses to Drake.
If you’re still not convinced that using your personal connections will benefit you just think of yourself or your connection like a product or a brand. And remember, people are usually more inclined to buy something from a business they have a personal connection to ;)
Love them or hate them but the Kardashians have invaded our world and King Kylie, the youngest of the KarJenner klan, has reigned supreme. Sitting on top of her #lipkit throne, Kylie has amassed an impressive social media kult following of over 112M and an even more impressive bank account boasting at 900M. YES that’s 900 MILLION DOLLARS, not to be confused with 900 Million Doll Hairs.
If you’re still not convinced about Vlogging we definitely recommend looking into the beauty industry. These YouTubers have completely changed the landscape and have disrupted the industry in a massive way. Huge corporations are looking to influencers to work on collaborations and ultimately sell their makeup. They do so by creating makeup tutorials or “honest” testimonials about brands that make YOU the consumer react in a way that will either make or break the latest makeup trend.
Influencers like @aliciawpettit are using this brilliant angle in Miami to gain exposure and more!
Have you ever wondered how micro-influencers make bank speaking to small audiences?
More and more brands are ditching top tier influencers and choosing to work with micro-influencer with niche audiences. Why? You may ask...engagement, misleading practices and a new generation of social savvy creators.
Amazon - this $430 Billion dollar company launched, and they launched ugly.
Clearly, their website wasn't ready for this! And yet....here we are.
It's almost comical, right? You would think, this HUGE corporation, with thousands of employees, and revenues that most of us can only dream of - does not have everything perfect *GASP*
So, why or why - do we think we have to?
There are downsides to living this entrepreneurial lifestyle, and many of us tend to overlook the importance of health. The demanding schedule of an entrepreneur essentially never has a break, which can have a negative impact on one’s health. Below are five tips for a healthier entrepreneurial lifestyle. After all, what good is success if your health doesn’t allow you to enjoy it?
Our messages are blowing up over this latest policy change from Instagram. Apparently, Linktree triggered Instagram's community standards. Linktree is aware and they are working with Instagram to fix it ASAP!! See the tweet below.
When it comes to this particular ad, let’s make sure we have clearly defined goals. Ask yourself the question like “What is it we are trying to achieve?”
Yes! We know you want more revenue, but be more specific than that. Do you want X amount of money in X amount of days from X amount of people? Write those out and build your ads accordingly.
But first, let’s talk about why you should be using Facebook Ads for your small business. Facebook is the most popular social media platform to date. There are over 2 Billion people using it every single day, we can guarantee that your ideal customers and clients are in that bunch.
I want to stress that, although GDPR is a European thing, it can still affect you and your business on this side of the pond. If you don’t comply and update your biz practices to make them GDPR compliant, the consequences won’t be pretty! It all goes into effect May 25 – which gives you less than a month to get it all in order.
If you are a marketing professional, comment below. What trends have you noticed in the last 5 years? Would you agree that social media is now? Where do you see marketing going in the next 5 years?
