Small business ownership is like walking on a tightrope: It requires balance, attention to detail, and dedication to keep going. The myriad responsibilities are daunting at times, particularly when so many tasks demand your attention at once. Business owners must be smart about prioritizing tasks and expenses and stay on top of tax responsibilities. Developing daily, weekly, and monthly task routines for your business will keep things flowing smoothly. Not all financial issues require equal attention, so prioritizing your tasks is important as you develop your system.

Whether you are the face of your company or an expert in your industry, your personal brand is how others perceive you and can open the door to thought leadership opportunities such as public speaking, book deals and media attention.

A mood board creates a visual representation for your brand. This includes visual elements such as fonts, colors and patterns that identify your brand. These elements should invoke the emotions you want your audience to feel and is one of the most important steps in the branding process.

With so many of us having limited attention spans and working on limited capacity, it’s never been more important to host engaging online events that get your audience excited and connected.

There’s no denying that to make money you have to have money. Growing and starting a business requires an investment of resources, time and most importantly money. In this blog we’ll share how to fund your business so you can do more of what you love.

E-mail marketing is one of our favorite ways to reach prospects as well as loyal customers. Unlike social media, your email list give you direct access to your audience and is something that can’t be impacted by algorithms or changes to your accounts.

In 50 Ways to Get In Front of Customers: We help you brainstorm 50 ideas that can attract more customers so you don’t have to do the work.

We’re often asked how to make the leap from hobby to business. While it may seem intimidating, this blog will show you that monetizing your hobby is actually a lot easier than you might think. Today there are more opportunities to turn your passion into a stream of income than ever before.

COVID-19 disrupted the way we interact, work, and live our daily routines. Because of the global outbreak, many were encouraged to follow social distancing as a promulgated effort to reduce contact with other people and therefore contain the virus. Because of this reason, many companies saw a silver lining from remote work and forced all operations to make the great shift to telecommuting.

While marketing can serve as a tool for increasing brand awareness and gaining visibility, it’s just as important for entrepreneurs to see how their efforts translate into increased revenue.

Reels are fun, entertaining and a great way to increase your social media followers and get more clients for your business.

Creating positive cash flow is important for growing, investing and having peace of mind about your business. When business is steady and profits are increasing, many entrepreneurs expect those results to continue. But slow periods are normal and that’s typically when cash flow can decrease, often without warning. Are you prepared for a downturn in business?

Like a statement piece from your wardrobe, a business logo makes a first impression on prospective customers and informs their overall perception of your brand. It is an emblem that will be part of your business for the long haul, which means it’s important to think of longevity when creating your brand logo.

One of the most important investments you can make in your brand is high-quality design for your marketing and branding materials. Professional eye-catching design with consistent brand elements creates a long-lasting impression on your audience and prospects.

When it comes to building your personal website, learning how to use tools such as HTML and CSS allow for unlimited customization and if you’ve ever considered a career in coding, this knowledge will give you a head start. The skill of building your own website is versatile and can be applied to other digital endeavors in the future.

Considering these factors, it is easy to predict that employee performance can directly be affected. However, with a few creative ways to boost self productivity and keep the passion for work burning, you will never notice the difference between working from home and in the physical office. Here are a few ways:

While diversity training may focus more on reducing prejudice as well as individual differences in the workplace, sensitivity training helps employees become aware of their own goals and prejudices as it relates to the dynamics of their own group interactions.