How To Choose The Right Background To Make Your Instagram Stand Out
When people stumble upon your Instagram the first thing they see is your actual feed, not the individual posts. This is why it’s important to choose the right background to make your Instagram stand out.
Your feed is vital to your brand. The look of your overall Instagram forms your brand’s story. It gives people the impression of who you are! Curating your posts to achieve the look you want can be challenging though. Choosing the right theme to depict your message, what backgrounds are most suitable, how do you possibly stand out, etc.
To help you achieve your overall vision we’re going to give you a few tips on how to choose the right theme/background to bring your Instagram feed to life!
First, you have to determine what is your aesthetic? All amazing feeds have a consistent theme or editing style. If you need inspiration creating mood boards on Pinterest is always very helpful. Once you visualize the ideal feel and vibe of your feed you’re ready for step 2!
Next, depending on your aesthetic the most popular backgrounds that typically have the most success on Instagram are either minimalistic, bold and vibrant, pastel, or earthy/natural colors. Unfortunately, you do have some restrictions as what you can post as a business user on IG. It’s all part of the strategic process to stand out as a brand! If you lack content some days you can always use sites like Unsplash or Canva to use stock images that match your theme.
By then, you have chosen your brand’s core colors! In order for your Instagram to stand out you want to make sure every 1-2 photos has one of your brand colors. You can use a specific filter or light room preset to help you achieve a cohesive look throughout your profile.
Lastly, you want your backgrounds to highlight your brand’s identity. Determine what personality defines your business. Choose the qualities that represent your product or services and create posts that showcase it clearly. Remember that props and background objects can be great tools to help your feed pop!
It takes patience. Sometimes it can be frustrating to find the right backgrounds/themes. However, like anything else, the more you envision it and put it to practice the greater the outcome will be. Be consistent and express your brand’s personality authentically, that alone will set you apart from the rest of the crowd!
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