What Your Go To Instagram Filter Says About Your Brand
Did you know that an Instagram filter choice says a lot about the type of brand you’ve established? Your Instagram filter can reveal the true colors of your brand without you even realizing it!
Instagram filters are about cultivating your brand imaging. You do this by creating captivating graphics and images that represent your business. Content creation should be consistent and have a distinct style that aligns with your brand. Having a visually consistent and cohesive profile will give your audience and potential clients an idea of what you’re about.
While developing beautiful imagery is important, so is the storytelling and positioning of your company. You brand should tell your clients who you are, what’s your mission, what hurdles you’ve overcome, the values that drive your company, etc. Your filter and message should be very mindful of how you want your brand to stand out. Think about what differentiates your company and your offerings from everyone else. You want to appear as authentic and true to your brand as possible. Anyone can sugarcoat their business, but to successfully marketing yourself you must show who you are.
For example below you can find a few Instagram feeds that truly depict their brand:
Each profile should uniquely express their aesthetic and brand. Visually marketing yourself is one of the most effective ways to bring awareness to your business/brand. To learn more about branding yourself download your FREE guide! http://www.flourishmediaconference.com/branding-guide/