Partnerships = Power
Just as “location, location, location” is important to real-estate; “strategy, strategy, strategy” is important to marketing. It’s crucial for your brand or business to have a detailed marketing strategy in order to achieve your goals. If you want to be relevant in 2018 your strategy will include brand partnerships or involve some sort of influencer marketing. The objective is to always sell a product or service but it’s imperative you team up with like minded individuals. Finding someone who fits your brand can make or break your strategy.
Last year, Amazon purchased Whole Foods for $13.7 billion. One of the perks of this new relationship is fresh food. “Through Whole Foods stores, Amazon has renewed efforts to deliver fresh food — a service that has been a struggle for it in the past. Unlike shampoo or paper towels, fresh food can spoil quickly. It is costly and complicated to deliver. It is expensive to store. Those challenges plagued its efforts with prior delivery service, Amazon Fresh. Whole Foods' stores provide a more cost-effective way to take care of fresh food, while also providing a launching pad to transport those groceries.” --CNBC Markets. We’re looking forward to seeing all of the new elements this partnerships brings!
If you’re looking to partner with a brand or an influencer, make sure you check us out ;). Reach out and schedule a discovery call with us and we’ll help you brainstorm the perfect partners that fit your brand!