The Solution To Facebook and Instagram Outage
According to Andrew DaRosa via CT Post the social media outage has everyone on the internet wondering what is happening. Facebook members are reporting that they are being greeted with a message that reads "Facebook will be back soon." Others have reported to receive a message that the site is down for "required maintenance." Additionally, Instagram is also reporting widespread outages across the globe, primarily affecting portions of the United States and Europe.
There is no word yet from Facebook, or Instagram, as for when the issues will be resolved. Hello, Mercury retrograde!
This is why Flourish Media strongly advises Our readers to focus on building their email list. We have to keep in mind that Social media platforms are not ours. We do not own any rights to social media platforms therefore we do not have control over what happens to our profiles, followers, and content.
Most people underestimate the value in having an email list. However, they usually change their mind when they see the impact email list can have on someone else’s traffic and revenue.
For those who may not know, and email list as a special list of names and email addresses of people who give you permission to send updates for your business/blog.
You can build an email list inside a marketing software for free! One of our favorites is MailChimp. According to the Digital Marketing Association, email marketing on average sees 4300% return on investment for businesses in the US.
Email subscribers obviously subscribed to your site because they are extremely interested in what you have to offer and are more likely to convert into paying customers. Also, having this list is the solution for global outages like the one we’re having today on social media being down. So whenever you need to schedule a message or a promotion you can feel at ease doing it via email marketing.
Don’t get it twisted, social media marketing is also very important when it comes to sales & brand awareness. You can easily convert your audience into potential customers, but an email list is always safer! Your social media campaigns and SEO efforts can become ineffective if/when platforms such as Facebook, Instagram, LinkedIN have a temporary shut down or when they change their policies.
I think we can all take something beneficial from today’s social media scandal. We hope you realize that no matter what kind of business you run or what kind of website you have, you’ll want your visitors to be secure in one place, your email list.
If you or someone you know want to learn more about email marketing and how to build your email list to increase revenue growth, don’t hesitate to send us a quick message! We are here to help you and your business flourish, despite the social media outages.