Vanilla Ice was up to something when he wrote ‘Ice-Ice Baby’. In this classic song from the 90’s he spits out “All right, stop, collaborate and listen”. So simple, yet so many people fail to understand this concept. In today’s digital age brand awareness is everything. If you’re a brand with 5,000 followers on Instagram and collaborate with an influencer who has 50,000 followers, your brand is now reaching 55,000 followers. You now have unlocked access to a whole new audience set that you wouldn’t have before.