Behind The Leaf helps minority women see small business ownership as a viable opportunity for economic advancement by offering educational products, workshops, and networking events so that they can access resources and connect with mentors who understand & empower.
synonyms:
Refusal, declining, turning down, dismissal, spurning
Do you remember asking your parents to stay at a party past curfew? Or asking a sibling to help you sneak back into the house? Do you remember how you felt after they both flat out told you NO? That pit in your stomach, that notion your world has ended...that is the feeling of rejection.
Adding a marketing lense, this video perfectly highlights the importance of connections and networks. Swedish twin beauties, Elizabeth and Victoria Lejonhjärta, were relatively unknown until they got the call to be in Drake’s album art visuals for Views. Due to their popularity on Social Media, the twins went from Sweden to Canada and have managed to continue to be muses to Drake.
If you’re still not convinced that using your personal connections will benefit you just think of yourself or your connection like a product or a brand. And remember, people are usually more inclined to buy something from a business they have a personal connection to ;)
Love them or hate them but the Kardashians have invaded our world and King Kylie, the youngest of the KarJenner klan, has reigned supreme. Sitting on top of her #lipkit throne, Kylie has amassed an impressive social media kult following of over 112M and an even more impressive bank account boasting at 900M. YES that’s 900 MILLION DOLLARS, not to be confused with 900 Million Doll Hairs.
If you’re still not convinced about Vlogging we definitely recommend looking into the beauty industry. These YouTubers have completely changed the landscape and have disrupted the industry in a massive way. Huge corporations are looking to influencers to work on collaborations and ultimately sell their makeup. They do so by creating makeup tutorials or “honest” testimonials about brands that make YOU the consumer react in a way that will either make or break the latest makeup trend.
Influencers like @aliciawpettit are using this brilliant angle in Miami to gain exposure and more!
Have you ever wondered how micro-influencers make bank speaking to small audiences?
More and more brands are ditching top tier influencers and choosing to work with micro-influencer with niche audiences. Why? You may ask...engagement, misleading practices and a new generation of social savvy creators.
Amazon - this $430 Billion dollar company launched, and they launched ugly.
Clearly, their website wasn't ready for this! And yet....here we are.
It's almost comical, right? You would think, this HUGE corporation, with thousands of employees, and revenues that most of us can only dream of - does not have everything perfect *GASP*
So, why or why - do we think we have to?
There are downsides to living this entrepreneurial lifestyle, and many of us tend to overlook the importance of health. The demanding schedule of an entrepreneur essentially never has a break, which can have a negative impact on one’s health. Below are five tips for a healthier entrepreneurial lifestyle. After all, what good is success if your health doesn’t allow you to enjoy it?
Our messages are blowing up over this latest policy change from Instagram. Apparently, Linktree triggered Instagram's community standards. Linktree is aware and they are working with Instagram to fix it ASAP!! See the tweet below.
When it comes to this particular ad, let’s make sure we have clearly defined goals. Ask yourself the question like “What is it we are trying to achieve?”
Yes! We know you want more revenue, but be more specific than that. Do you want X amount of money in X amount of days from X amount of people? Write those out and build your ads accordingly.
But first, let’s talk about why you should be using Facebook Ads for your small business. Facebook is the most popular social media platform to date. There are over 2 Billion people using it every single day, we can guarantee that your ideal customers and clients are in that bunch.
I want to stress that, although GDPR is a European thing, it can still affect you and your business on this side of the pond. If you don’t comply and update your biz practices to make them GDPR compliant, the consequences won’t be pretty! It all goes into effect May 25 – which gives you less than a month to get it all in order.
If you are a marketing professional, comment below. What trends have you noticed in the last 5 years? Would you agree that social media is now? Where do you see marketing going in the next 5 years?
Did you know that 900 women-owned businesses are being started every single day? Yup! This is the fastest growing group of entrepreneurs in the world! So fast in fact, that women’s businesses are being labeled as a major key to sustained economic growth.
Facebook Host Shannon Boodram sits with Flourish Media to take about her groundbreaking new venture as a social entrepreneur. Read the full interview here.
