Just because there was a step-by-step tutorial doesn't mean it's going to be easy. The more you practice that contour the more bomb your selfies are going to come out. Growing your brand is a lot like following a makeup tutorial. Practice makes perfect and will take you far.
As a brand you need to keep following up, engaging with your consumers and prospective clientele and it's never easy. Most deals don't happen over night but they will if you keep persevering.