Behind The Leaf helps minority women see small business ownership as a viable opportunity for economic advancement by offering educational products, workshops, and networking events so that they can access resources and connect with mentors who understand & empower.
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Did you know Black Friday is also known as Unsubscribe Day? Cyber Monday is really 1 week long... and by Giving Tuesday plenty of your would be donors are broke.
Holiday season is an important time of year for small business owners. Historically this is the one season where shoppers want to spend and retailers want to get out of the red and into the black.
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Prioritizing your self care is an integral part of success. In order to put self care at the top of our list, you have to voluntarily engage in daily activities that will aid your well-being; mentally, emotionally, physically, financially and even spiritually. It can help you feel at ease, healthy, and motivated to take on your work responsibilities. Knowing all the positive and benefits about self care you would think more entrepreneurs are engaging in it enough.
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If your business hasn't yet run a flash sale, just start small. You can choose to run a mini flash sale of just a few products or services for a short period of time.
What is the first step?
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Being an attention whore on Facebook can be very benefiting! Ad images have to be visually enticing to be noticed! Hence, using your attention whoring skills to achieve this goal. If not, your chances of getting clicks and conversions on Facebook become slim to none.
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The first thing to know when partnering with a company for your event is: what is your brand trying to achieve? What will be your Takeaway? When you have clear knowledge of your objective you should then look for potential partners that can help you fulfill that vision. Successful coordination is all about the little details. When evaluating partners ensure that their staff or teammates will fulfill your brand’s needs.
Imagine throwing your dream event. The valet service, unlimited food and beverages, goody bags, bringing in high end speakers such as Michelle Obama or Lauren Conrad, great press, etc. Events like this are happening daily, it can be your next event with key element corporate sponsorships. Here is how to work with major sponsors:
This weekend is Miami Holiday Market for Makers in Miami. This two-day event at The Moore Building, is a gathering place for shoppers looking for creative gifts, a fun time out, and Insta-worthy photos of the perfect bohemian shopping experience. Behind the selfies and trendy accessories is a growing billion dollar gig economy.
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Instagram filters are about cultivating your brand imaging. You do this by creating captivating graphics and images that represent your business. Content creation should be consistent and have a distinct style that aligns with your brand.
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Today writer Keyaira Boone published an article with Essence Magazine highlighting Tennis Superstar Serena Williams desire to invest in female-run startups. The real story is that Serena Williams is part of a growing trend.
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Your feed is vital to your brand. The look of your overall Instagram forms your brand’s story. It gives people the impression of who you are!
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During your gathering, look for ways to make your event photo-worthy to encourage attendees to post during the event. Here are 3 must have social media moments for your next one:
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Do you need a last minute Halloween costume? Look no further!
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One of most fun holidays of the year is approaching; Halloween! It’s safe to say it has officially become socially acceptable to dress your pet in the cutest or most ridiculous costumes that you can find!
Did you know that 30% of new businesses typically won’t make it past the first 24 months? Attending conferences can help you acquire the tools and knowledge that you’ll need to make sure your business isn’t one of them, and instead thrive as it should!
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When you meet other like minded people, creating and establishing new relationships appears to be more feasible. In the entrepreneurial world, it’s very important to find your #flourishtribe. Here are a few online communities you should be checking out right now!
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Can you believe over 400 million people use Insta stories daily?! Ultimately, it’s up to the you to utilize the feature and get the most of it. Maybe you’re not familiar with stories? Or not sure what strategies work best? Do not fret, we’ve rounded up (3) ways you can use IG stories for a significant boost!
As a brand/company evolves we truly discover who our ideal client is and sometimes it’s not who we embarked on the journey with. Especially as we approach a new year, it’s vital to reflect on all aspects of your business. You must learn to make choices that will benefit you and that’ll aid growth in the new year.
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Just because there was a step-by-step tutorial doesn't mean it's going to be easy. The more you practice that contour the more bomb your selfies are going to come out. Growing your brand is a lot like following a makeup tutorial. Practice makes perfect and will take you far.
As a brand you need to keep following up, engaging with your consumers and prospective clientele and it's never easy. Most deals don't happen over night but they will if you keep persevering.
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Developing a brand is hard and belonging to a community is even harder. Once you find your niche, never let it go the same way you wouldn't let a good bra go.
A good community is like a good bra: hard to find, supportive, comfortable, and always lifts you up. Once you're in the groove of your new community it's always important to stay true to your authentic self and to always engage. This is how your community knows you're active and here for the right reasons.
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As a business, you have to associate yourself with your branding as well. You must be consistent with your niche and the content you produce. Similar to Halloween, you want to create an iconic or staple costume (branding) for yourself. Be careful when you choose what will represent your brand, this is the face of the business and it could either make or break your engaged community
